There is nothing stronger than a
broken woman who has rebuilt herself.
- Hannah Gadsby
Lisa Stokes has been in the sports and entertainment world for over 15 years as a Director of Casting, Talent Booking and Athlete Marketing. With two years in non-profit public relations and 13 years at ESPN, she has extensive experience within all areas of television and film talent procurement, celebrity and
athlete booking, as well as influencer castings.
Through her career, Lisa has built a large team and managed many areas of the sports business world. Lisa works with agents, PR firms, publicists, production companies and movie studio clients on a regular basis. You can see her work in commercials for Sony Pictures, Netflix, Land Rover, Universal Pictures, Warner Brothers, Paramount, Kellogg and other major national companies and brands (campaigns can be seen in the “My Portfolio” tab). Negotiating and executing all talent contracts and strategies is also one of her seasoned skills.
Lisa also was the casting director and booker for ESPN’s high acclaimed annual espnW Women + Sports Summit.
In Lisa’s previous roles, she ran the talent content booking department for seven years, securing guests for all ESPN television shows. This also included visitors to ESPN who go through the “Bristol Car Wash,” the somewhat tongue-in-cheek term for the often-hectic schedule sports and entertainment celebrities undertake in appearing all over ESPN family of digital, social and linear networks.
Lisa also worked for the Women’s Sports Foundation in public relations, managing logistics of events such as press conferences, satellite media tours and professional and Olympic athlete appearances. She also wrote stories for and edited publications, was a ghost writer for the CEO, president and founder, and worked with the media on increasing the foundation’s profile.
Lisa graduated summa cum laude from Georgetown University with a graduate degree in Sports Business Management and Boston’s Suffolk University with a bachelor’s degree in communications and journalism. Lisa is also graduate school professor at NYU and Georgetown University. The former college hooper also coached basketball at every level for 15 years. She resides in the Boston area with her husband and three young children.
To engage with Lisa for freelance work or speaking engagements, please visit the Contact Us section of this site.